A numbers girl
with a creative edge.

• Managed marketing and communications across first-year Discord servers, lectures, tutorials, and FSG channels, maintaining consistent engagement across student touchpoints.
• Coordinated and facilitated online community events including discussion panels, study hubs, and game nights, strengthening member retention and participation.
• Represented GDSC at DeerHacks, increasing club visibility and driving new member engagement through cross-org presence.

• Led marketing efforts that boosted social media engagement (450 on Instagram & 870 on LinkedIn) using data-driven strategies and creating content that clicked with our audience.
• Strengthened community engagement by bringing in diverse industry professionals and reconnecting with alumni to host workshops, panels, and networking events.
• DeerHacks II and III organizer 🦌

• Identified where each student was struggling and created customized study plans for 3+ students per term, helping them achieve an average AP exam score of 4 or higher.
• Provided ongoing mentorship and feedback beyond just the lessons, helping students to think analytically, manage their workload independently, and approach challenging material with confidence.

Embedded within the Digital Marketing team to drive analytics and strategy initiatives across LinkedIn, web, and product channels.

• Increased investor engagement by 5% by leading business analytics initiatives that optimized LinkedIn and website performance through data-driven insights.
• Identified key usability gaps by leveraging Google Analytics for user behavior analysis, translating findings into actionable product and marketing recommendations.
• Accelerated executive decision-making by designing and maintaining Tableau dashboards with real-time visibility into marketing and product KPIs.
• Drove KPI alignment across 3 business units by translating complex analytics into clear recommendations for Business Development, Capital Markets, and Strategy stakeholders.

Worked on the Digital Marketing team supporting data activation across TurboTax's 5M+ user base. My work spanned Customer Data Platforms, mobile attribution, and campaign analytics.

• Optimized data integration and user tracking for 5M+ users by providing cross-platform support for CDP and Kochava mobile attribution systems, improving attribution accuracy across large-scale campaigns.
• Increased campaign targeting precision by building and activating segmented audiences using Segment CDP and Braze, enabling data-informed marketing decisions at scale.
• Improved performance insight delivery by deploying and optimizing Kochava SmartLinks, supporting faster attribution reporting for cross-functional stakeholders.
• Strengthened data integrity across Marketing teams by leading MarTech documentation and standardizing Claravine CID taxonomy, streamlining workflows across teams.