Overview
Team
Marketing & Brand Strategy
- Coordinated marketing workflows across UI/UX, Tech, and external teams to maintain consistent branding throughout the event.
- Collaborated with Carina Rastorgueva and Ivan Varquez on brand strategy, content creation, and overall brand voice.
Social Media & Outreach
- Built the Instagram presence from zero to 450+ followers, producing content that drove outreach and participant sign-ups.
- Created and promoted engaging content leading up to the event, boosting visibility and participant involvement.
Brand Identity — From Sketch to Starry Night
What began as hand-drawn logo sketches exploring possible themes evolved into the final 'Starry Night' concept.
Early concepts explored a deer motif, a gaming controller, and a circular scenic badge — the final polished brand was brought to life digitally by Ivan, translating rough paper concepts into a cohesive theme.
early sketches · theme exploration
final logo · starry night
Content & Campaigns · Instagram
↗ Instagram2022 Wrapped
Registration & FAQ
Mentor Recruitment
Volunteer Recruitment
Overview
The 3rd iteration of the largest MLH-partnered hackathon hosted by the Mathematical and Computational Sciences Society at the University of Toronto, Mississauga.
This iteration saw 1,500+ applicants, 35+ events, a $15,000+ budget, and a social media community of 3,000+ followers built from the ground up.
To top it off, DeerHacks III was named Best Event of the Year. 🏆
Team
Partnerships & Outreach
- Acted as a main point of contact and spokesperson for the club, building strong connections with external partners and sponsors.
- Collaborated with Vishnu Manoj, Jasmine Guruparan, and Nina Ricci on logistics and project management across all channels.
Marketing & Social Media
- Created engaging LinkedIn content that grew the community to 800+ followers, boosting visibility and online engagement leading up to the event.
- Supported development of onboarding packages for hackers, mentors, volunteers, and judges to streamline orientation and ensure a smooth event-day experience alongside Ivan and Nina.
named & updated by current team
Events & Programming
- Took the lead in expanding and diversifying the workshop lineup, making the event more valuable and inclusive for participants across all experience levels.
- Supported recruitment efforts for judges, mentors, and volunteers, ensuring a high-quality experience throughout the event.
DeerHacks III · Event Photos
